Richard Hart

Head of Something @ Somewhere
Kent, UK

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Working on the edges

Imagine your business is a lovely big garden. You tend to the flowers, water the plants, and place your seeds carefully in the hope that a few months down the line they’ll blossom into a beautiful array of colours. But you don’t mow the lawn. As time goes by, your lawn gets overgrown and filled with weeds, eventually swallowing up all the hard work you put into your flower beds. Would you do this? Of course not, so why do we run our business like this then?

The lawn is the heart and soul of your garden. It’s plainest and simplest to maintain, but it is the easiest to neglect in favour of working on the things that are more attractive. Are you neglecting the core of what makes your business run, in favour of what’s more exciting? Blogs, SEO, Facebook, Twitter, Affiliates, Promotions are not your core concern. You need to be making sales. Don’t make the mistake of thinking this is how sales are made. They are fillers for an already churning sales engine. Pick up the phone, go and meet potential buyers. Start the engine of your lawn mower and mow your lawn.