In both your personal and business life, the goals you set have to be concrete. It’s not enough to say “I want to lose weight” or “I want to make revenues”. You need to say how much and by when, for the goal to mean anything. “I want to lose 5lbs this month” or “I want to make £500 in revenues this month”.

We are at our best when the goal is clear cut. A real goal makes us strive to achieve it and allows us the opportunity to measure our progress as we head towards it. If my goal is only to “make revenue”, then your brain just shuts off any effort needed to make any more then moment you receive £1. That’s how we’re designed to be. But if our goal is a sure fire £500, and we know we’ve got £499 to go, then we’ll keep moving until we reach that end goal.