Design is hard. No, actually, design is really hard. I think many people are deceived by the way good design seems so effortless and so simple. Antoine de Saint-Exupery said it “perfectly” when he said “Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away”. The temptation of non-designers is to add and add and add. Then when a true designers work is inspected, the temptation is to remark “Is that it?”. And to then think “I could do that”. Of course, anyone can follow the same blueprint and produce the same result, but given a blank canvas, would the same quality of work have been produced?
Design is so subtle. Sometimes it would appear that no thought or care has gone into what is being presented, but then there is a purpose and a goal behind every decision and every element made. Did I mention how hard design is?